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Digital Technologies


Learning about digital technologies this term has been eye-opening and transformative for my entrepreneurial mindset. I’ve come to realise that digital innovations — such as artificial intelligence (AI), Internet of Things (IoT), cloud computing, and big data — are more than just tools; they are enablers of new business possibilities (Hinterhuber et al., 2021). These technologies are not only redefining how value is created and delivered but also disrupting traditional business operations and market dynamics (Rahayu and Haningsih, 2021).

One key takeaway for me is how these technologies reduce uncertainty in the entrepreneurial journey. For example, cloud platforms and data analytics empower entrepreneurs to make real-time, data-driven decisions, which significantly improves agility and responsiveness. This aligns with Abu-AlSondos et al. (2024), who highlight that digital tools foster better market understanding and adaptability.

A particularly engaging case we explored was Netflix’s transition from DVD rentals to digital streaming. This pivot wasn't just about convenience — it represented a full-scale transformation driven by digital infrastructure and consumer data analytics. In contrast, Blockbuster failed to adapt, reinforcing the idea that entrepreneurs must remain alert to technological shifts or risk obsolescence.

Overall, the exposure to digital technologies has shifted my perspective on entrepreneurship. It is no longer about simply starting a business, but about creating digitally responsive ventures that leverage tech to solve real-world problems. This understanding will be central to how I approach digital business models and venture creation going forward.

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